Wellington, New Zealand
Exposure is the annual exhibition Massey University holds to showcase the individual projects of their College of Creative Arts graduates. This degree encompasses art, illustration, digital and interactive design, graphic design, photography, textiles, fashion, industrial and spatial design.
While I’ve not been to previous exhibitions the recent crowning of Sean Kelly, former graduate from Massey University’s College of Creative Arts as the winner of Season 13 “Project Runway” reality fashion television series definitely provided an additional buzz of excitement to Exposure 2014.
As we walked through the exhibition it became apparent, firstly why Massey is the first university outside North America to be internationally bench marked by the National Association of Schools of Art and Design. Secondly how Sean Kelly succeeded in been chosen from a cast of thousands to be on Project Runway and then go onto win.
The graduate’s projects oozed talent, an understanding of New Zealand culture and a rethink on how we currently live by re-envisioning vacant plots of land into vibrant living spaces or getting us to rethink gifting on 25th December. Massey’s new Te Ara Hihiko building was the venue for the exhibition; very fitting as architecturally this building is both a visual experience and a rethink of learning spaces.
While myself and the rest of my family main reason for the trip was to view my niece’s project and celebrate her successful completion of Bachelor of Design Honours degree we were overwhelmed by the talent and projects of the other graduates. Returning the next day to spent another two plus hours reviewing the exhibits.
The following are a few of the exhibits that resonated with me and more importantly I took a photo that translated the designers intentions. My other criteria for inclusion in this blog was the websites printed on their individual business cards would be accessible, should the artfulcompendium readers want to review the graduates full body of work.
Spatial Design – “Return to Essence”, Pearl Tatro
Pearl explains, “this project is a response to the Draft Auckland Unitary Plan and its plans to densify my hometown of Orewa. The proposals include doubling the population of the hibiscus coast over the next 15 years yet there are currently no plans for an area to retain community essence. With the proposal to demolish the current supermarket in the towns center I was inspired to transform this space into the heart of the community.”
As I flicked over the pages of Ally’s collection I was captured by the ethereal nature of the images and became caught up in a mental modern dance performance. I would have loved to have witnessed Ally’s full collection on the runway.
Alice’s adhesive wall pattern incorporates both outlined and filled-in leaves and flowers designs in a modern manner reminiscent of Scandinavian textile designs.
I could see this design made up into tea-towels or classic kitchen storage tins; hopefully on Industry night someone else will have the same thought and snap up Alice’s design.
Christine explains, “Take me with you is a warm and inviting textile collection for domestic interior the familiar concave and undulating forms a metaphor for comfort and belonging.”
Poppy’s exhibit photographed well and thankfully the vibrancy of her design was easy to capture. I also loved how Poppy incorporated embroidery into her design and that her focal point the sunburst round cushion conveyed a feeling of summer at the beach.
Industrial Design – “World”, Buster Caldwell
Buster explains, “WORLD is a platform that makes it easy for anyone to live stream events, it combines personal video capture from the crowd with high quality broadcast from the event organizer to immerse the viewer within the event.”
After two visits to Exposure 2014, I want to watch Project Runway Season 13 to witness Sean Kelly’s journey but alas TV Three apparently have no plans to view it. Hopefully his success will entice more industry representatives to take time out of their busy schedules and attend Exposure 2014 industry night; snapping up these graduates, molding their talent to ensure New Zealand continues producing world-class designers.
The graduates of 2014 Massey University’s College of Creative Arts should be proud of their projects and achievements to date. For they are also winners.